If your results at work in the past have been excellent, it's likely they'll be good in the future as well. In other words, someone who was good yesterday will probably be good tomorrow. So, think about your past work and present your best results (e.g. you took action X and managed to increase revenue by 10%).

Go to the company's website and learn about their values. Don't forget to check Glassdoor for some "real" opinions. Reflect on your own values and beliefs and show that these are largely similar to the company's values.

At the end of the day, any hire is a "business case" for the company. That is why you should demonstrate very clearly that the value you add to the company is much higher than your salary.

Who are you speaking to? Are you speaking to the technical manager or the head of HR? Tailor your communication to what your listener already knows.

Use clear and simple language. Don't use foreign expressions or convoluted sentences.

Try to break down a problem that is particularly complex and clearly describe each of the individual elements in turn. This ensures transparency and makes even the most challenging problems seem more tangible.

Imagine you wanted to explain Bitcoin to your grandmother. What would you say?

Show what your purpose in life is. If you don't yet have a purpose in life, find one. Going through this process will help you gain clarity about your goals in life.

Ask yourself what you're passionate about. At what moments do you feel like time is flying by? What have you never had to force yourself to do? What are your dreams? What can you talk about passionately?

Be aware that the company will compare your goals for life with their goals.

Try to offer a little depth when answering this seemingly superficial question. You could refer to the style of music rather than just the lyrics, for example. Were you to choose "Work" by Rihanna, you could also talk about the song's lively beat.

You can also take a humorous approach and choose the song "Work" from Rihanna ;)